If we had our way, there would be no offseason for minor league baseball, so that we could write about its promotional campaigns year-round. For the second time since June, we find ourselves chronicling the Lehigh Valley IronPigs, who, due to a "typo," will play as the IronPugs in 10 days’ time, giving fans a chance to own some special pug-centric merch...
Promo Apparel
To get an idea what the shelter and, by extension, similar organizations, look for in promotional products, we spoke with Heather Achenbach, executive director for SAVE, A Friend to Homeless Animals, on the ideas behind the online pop-up shop, how they selected the merch and how they sourced the items...
We are not ashamed to admit we had not heard of the band While She Sleeps before having become aware of its efforts to educate listeners on the complexities of the music industry. The metalcore act is hoping that a T-shirt design will help remind music fans that, especially in the age of streaming, buying…
Everyone loves a good comeback story. Bill Feldberg, chief marketing officer for Something Inked, Nashville, Tenn., recalls a promotional products campaign he did with Sears and Kmart—two former titans now looking to revitalize their brands and reinvent themselves for the new world of retail—that felt especially personal and successful...
Even though movie tickets cost about a zillion dollars these days, the $79 million box office haul for “Once Upon a Time…In Hollywood” still resonates as an impressive feat. While obtaining a few more bucks from the film weighs heavily on the minds of Sony/Columbia bigwigs, the brains behind the Champion auto parts brand are,…
Thanks to his immensely popular catalogue, Post Malone will likely not have to say any “Goodbyes” to the charts for a long time. Courtesy of a collaboration with Bud Light, it does not look as if the 24-year-old will be losing any promotional products clout either. The two are teaming up for a branded merchandise…
In his second run at the Democratic nomination, Bernie Sanders is heavily touting health care, and an exchange over a Medicare measure at Tuesday's debate saw Sanders bark “I wrote the damn bill” at Ohio representative Timothy Ryan. Mere hours later, Sanders announced a promotional sticker featuring those same words, available to anyone who made a donation to his campaign...
First of all, we have to say that we are vehemently opposed to Shark Week, the Discovery Channel's now-31-year-old homage to the denizens of the deep. That's because we feel they deserve at least a month’s worth of programming and analysis, such is our fascination with them. Thanks to branded onesies distributed through Cincinnati’s Christ…
Brad Pitt has honed a can-do-no-wrong identity among his fans for nearly three decades of stardom, so when “Once Upon a Time in Hollywood” debuted on Friday, nobody needed to belong to Mensa International to predict that the film would be a hit. It is easy to suppose that the award-winning actor will give a…
The Tokyo Olympics in 2020 are noteworthy for their addition of sports like skateboarding, but that's not the only innovation. The medals given to winning athletes will be made from recycled electronics like cell phones. https://twitter.com/viceasia/status/1155806427589619712 Competition medals are hardly just chunks of gold, silver and bronze. The last Summer Olympics, held in Rio de…