Promo Apparel

Trent Reznor and Netflix Collaborate on Black Mirror Merchandise
June 17, 2019 at 1:41 pm

You probably wouldn't peg a guy like Trent Reznor, the king of intensity behind industrial-rock forefathers Nine Inch Nails, as a guy who loves a good brand collaboration for the sake of e-commerce. But after Reznor collaborated with Marvel on apparel for the movie "Captain Marvel," it's not that surprising. His latest is still a…

HanesBrands Introduces National Park Foundation T-shirt Promotion
June 17, 2019 at 11:49 am

HanesBrands Inc., Winston-Salem, N.C., has introduced its first collection of ComfortWash T-shirts supporting the National Park Foundation in select Walmart stores near nine of our country’s most beautiful and recognized landmarks. Each store will carry one design to promote its regional recreation area. Consumers near Acadia National Park, Blue Ridge Parkway, Grand Canyon National Park,…

Alternative Apparel Launches New Go-To Collection
June 12, 2019 at 11:13 am

Alternative Apparel, Atlanta, announced the launch of the Go-To Collection, 12 fashion basics positioned as entry points into the premium brand. With the Go-To Collection, Alternative now provides a solution at every price point in the fashion category. The soft, sustainably made, retail-inspired collection includes 10 existing and two new styles, all with competitive pricing.…

Expo East: Day Two Best-of Roundup
June 10, 2019 at 2:30 pm

Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…

‘Your’e’ Not Going to Believe This Taylor Swift Merch Typo
June 6, 2019 at 1:12 pm

While it seems that all she touches turns to gold and everything she releases goes platinum, even Taylor Swift cannot avoid an occasional brush with imperfection. Since spelling was on our minds last week thanks to the national competition (and given that it's our job), we could not avoid exploring a gaffe that appears on…

Polo Shirt Questions? We’ve Got Answers Thanks to Pro Celebrity's Amber Becerril
June 5, 2019 at 11:24 am

Not many people realize the first historical reference to the polo T-shirt was in 1775. It was Casual Friday in Philadelphia, and Benjamin Franklin was having a tough time deciding what to wear to his meeting of the minds at the Postmaster General’s office. He knew his waistcoat and breeches were far too stuffy for…