While box office receipts for “Toy Story 4” will make the honchos at Walt Disney Pictures Pixar Animation Studios quite happy as the summer unfolds, the movie’s overall identity stands to help ill children in Ireland feel that they are the richest people on the planet. That is because the cinematic titans have united with…
Promo Apparel
Almost exactly one year ago, Amazon expanded its Merch by Amazon print-on-demand service with new items, like PopSockets, to go with the standard assortment of apparel offerings already available. Now, the company is quietly expanding its on-demand printing capabilities at facilities in Pennsylvania and elsewhere...
You probably wouldn't peg a guy like Trent Reznor, the king of intensity behind industrial-rock forefathers Nine Inch Nails, as a guy who loves a good brand collaboration for the sake of e-commerce. But after Reznor collaborated with Marvel on apparel for the movie "Captain Marvel," it's not that surprising. His latest is still a…
HanesBrands Inc., Winston-Salem, N.C., has introduced its first collection of ComfortWash T-shirts supporting the National Park Foundation in select Walmart stores near nine of our country’s most beautiful and recognized landmarks. Each store will carry one design to promote its regional recreation area. Consumers near Acadia National Park, Blue Ridge Parkway, Grand Canyon National Park,…
Happy Wednesday, everyone! This week has been a hot one in Los Angeles, so I've been spending a lot of time indoors on social media avoiding physical activity. As such, I have seen a lot of amazing promotional products that I just have to spotlight. Keep reading for this week's Fave 5. 1. Lehigh Valley…
Alternative Apparel, Atlanta, announced the launch of the Go-To Collection, 12 fashion basics positioned as entry points into the premium brand. With the Go-To Collection, Alternative now provides a solution at every price point in the fashion category. The soft, sustainably made, retail-inspired collection includes 10 existing and two new styles, all with competitive pricing.…
You've likely seen on TV (or even in person, if you're lucky) what an arena looks like before a playoff match. The chairs are all covered in T-shirts and/or rally towels. Once the seats fill up, those shirts become a sea of screaming fans all in one matching color. It's an awesome spectacle that adds…
Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…
While it seems that all she touches turns to gold and everything she releases goes platinum, even Taylor Swift cannot avoid an occasional brush with imperfection. Since spelling was on our minds last week thanks to the national competition (and given that it's our job), we could not avoid exploring a gaffe that appears on…
Not many people realize the first historical reference to the polo T-shirt was in 1775. It was Casual Friday in Philadelphia, and Benjamin Franklin was having a tough time deciding what to wear to his meeting of the minds at the Postmaster General’s office. He knew his waistcoat and breeches were far too stuffy for…