Promo Apparel

It's shaping up to be a very lucrative year for Stephen King, as “It: Chapter Two” is terrorizing other movies’ chances of reigning supreme at the box office and “Doctor Sleep” figures to do the same come November. To celebrate the esteemed author’s cinematic output, Dish Network is overseeing a movies promotion that will reward a lucky fan with $1,300 if that person watches 13 film adaptations of King’s work by Halloween. And, of course, there will be swag...

This has been a year of firsts for the Toronto Raptors, who in the spring captured the first Eastern Conference and NBA titles in team history. Now, the Canadian club will look to accomplish another first, becoming the first NBA team to offer branded hijabs in a bid to be more inclusive. The Hijabi Ballers, a Muslim women's team, served as the local inspiration for the Raptors to make history through the items...

Remember that creative kid in Florida who got the attention of the University of Tennessee with his homemade T-shirt? It was the T-shirt that the school made an official design, which promptly crashed its online store's website due to demand. Since the school benefited so much from the kid's fandom and subsequent artwork, the least it could do was give him a little something for his trouble, right? It turns out that "little something" is a full ride...

None of us here at Promo Marketing like to receive the lowercase version of spam, but if the uppercase variety were the offering, many of us would be in hog heaven. Continuing the food business trend of releasing branded merchandise, Spam is delighting fans of canned cooked pork through a line that includes close to 300 (!!!) products, including a Halloween costume that could end any debates on what people want to be come October 31...

Cheering for the favorite has its perks. After all, they usually win. But rooting for an underdog can be rewarding, too. The latter mindset will likely be the prevailing one in the dustup between Starbucks and Mountains & Mermaids, an Alaska-based apparel brand that is trying to salvage its trademark application for Siren's Brew goods,…

“Saturday Night Live” would have us forever remember the 1980s thanks to Goat Boy, but the ’90s were not shabby at all in the pop-culture realm. While many people are enjoying the 21st century well enough, others like rewinding the years and thinking about the entertainment industry’s contributions to the 20th-century’s last decade. Through Dumbgood…

A fourth grade student in Florida created a hand-drawn University of Tennessee T-shirt for a school spirit day. After he was bullied over the shirt, the university sent him a care package full of swag, and turned turned the design into an official T-shirt for a good cause. It was so popular that it crashed the Vols Store website...

Storm Creek, Hastings, Minn., has become a new member of the Minnesota Keystone Program, which promotes corporate philanthropy by recognizing companies that donate at least 2 percent of their pre-tax earnings to charitable organizations. "We are extremely excited to join the outstanding list of over 100 community-minded companies in this program," said Storm Creek CEO…

Outside of Texas, Jerry Jones cannot count many fans of his often strident personality, but the billionaire businessman can certainly tally dollars as the owner of the Dallas Cowboys. Yesterday, the 76-year-old secured the services of star running back Ezekiel Elliott for the next six years—and, in typical Jerry fashion, was quick to turn the prolonged contract situation into a marketing opportunity with a promo T-shirt capitalizing on a micro-moment from the saga...

Though record sales are what people often use to measure a band's or artist's success, everyone knows that its the touring and merchandise sales that really generate money. It's such a vital part of the job, and knowing that it's the most direct way of supporting artists you love financially is usually enough to ignore…