Paper, Packaging & Printing

Registration for PRINTING United Expo 2022 has officially opened! The leading event in printing, representing all facets of the industry, takes place October 19-21 in Las Vegas. Product launches, live demonstrations, powerful keynote education, networking opportunities and more is just months away...

The value Augmented Reality brings to all forms of print is significant.

After 77 delicious years, Baskin-Robbins is getting a bit of a branding face lift. That includes updating its employee uniforms and packaging to breathe new life into the brand famous for its 31 flavors. That's just in the stores, though. Baskin-Robbins also plans to go far beyond just ice cream with merchandise like bikes and bucket hats, opening an online store for the first time...

It hasn't captured national attention the same way as inflation or shipping delays, but the ongoing paper shortage has been called an "existential crisis" by some in the print industry. What's happening and what does it mean for distributors? Jim Kersten, CEO of Diversified Labeling Solutions, joined the show to fill us in and talk opportunities in the fast-growing labels market...

Jacki Suckow, president of NorthStar Printing and Promotions, Flowery Branch, Georgia, told us how she handles online store programs that include both printed and promotional products, and how she makes sure her customers get exactly what they want. Here, she takes us through a particularly successful project...

For the "Jackass" crew's latest big-screen venture, "Jackass Forever," participants and fans got a special promotional kit, including things like a specialized jacket, shot glasses and a moderately NSFW toy. Tony Hawk, who makes a brief cameo in the movie, is auctioning off not only his whole promo haul from the set, but also the T-shirt he wore and skateboard he used for his cameo...

There's that cliche that sports fans "eat, sleep and breathe" their team. Lay's has made it possible for fans to take that first part literally with its new, special edition chips made using potatoes grown in soil from NFL stadiums. The promotion expertly integrates social media, timely NFL mania and some quality packaging design...

We all know the "Got Milk" campaign by now. We've seen countless posters of sports and pop culture heroes with milk mustaches. To adapt to the times, the Milk Processor Education Program is adding NFTs to the campaign as a way to attract modern-day consumers, and using printed products to deliver them...

WarnerMedia announced that it's enlisting Oreo's help to market "The Batman" abroad, with special edition Oreos coming with the Batman logo embossed on the cookie in place of the classic Oreo logo. They'll also come in special packaging advertising the chance to win more "Batman" prizes...

Chanel's glitzy-looking advent calendar nailed the packaging and branded look, but disappointed enough buyers this past December that it led to some backlash online. After buying the calendar, some buyers expected the products to match the $825 price tag, but were disappointed to find stickers, key rings and other items...