'The Batman' Gets Promotional Oreo Cookies, Packaging in Europe
Oreo, which claims to be milk's favorite cookie, might actually be marketing's favorite cookie, too. It's gotten the Supreme treatment and the Lady Gaga treatment, it has great custom promo potential, and it's absolutely delicious.
WarnerMedia announced that it's enlisting Oreo's help to market "The Batman" abroad, with special edition Oreos coming with the Batman logo embossed on the cookie in place of the classic Oreo logo. They'll also come in special packaging advertising the chance to win more "Batman" prizes.
"“It’s an amazing opportunity to create a playful experience together with a much-loved icon," Chiara Missio, marketing director at Mondelez Europe, told The Drum. "One that builds on the narrative of riddles, but lets fans engage and immerse into the Batman world, even far beyond the film. These are the kind of experiences that make us connect with our consumers and allow them to stay playful.”
WarnerMedia has gone far beyond just Oreos in promoting the movie, enlisting brands like Carhartt and Puma for apparel, Saks Fifth Avenue for window displays in New York, and Fossil for accessories.
Batman is one of the most recognizable brands already, and using something like Oreo that plays off of the very black-and-white noir color palette of the comics and movie is a smart move for all involved.
Plus, who doesn't love Oreos? You don't have to be a Batman fanatic to enjoy that.