How Miller High Life and The Tie Bar Made a Classy Beer-Themed Wedding Collection

While a lot of us associate weddings with champagne toasts, the champagne of beers — Miller High Life — is collaborating with The Tie Bar on a line of beer-themed wedding apparel and accessories.

Just as The Tie Bar caters to the grooms and groomsmen, a lot of the products could be used for matching apparel on the day or as gifts for the special dudes in your life.

Welcome to The High Life! Tie Bar and @MillerHighLife say “I Do” for the ultimate beer-lover’s wedding collection of men’s accessories and groomsmen’s gifts. Wedding bell blues? Not on our watch…🍻

Shop the collection: https://t.co/rj3BgZetix #TBxMHL #TieBar #MillerHighLife pic.twitter.com/HUZTHNhIt2

— Tie Bar (@thetiebar) April 18, 2022

Products in the line include socks, bow ties featuring the Girl in the Moon logo, lapel pins, pocket squares depicting beers on ice, tie bars with the Miller High Life logo, neckties, cuff links, and even a leather can cooler with "Liquid Courage" embossed over a crossed out "Cold Feet."

While it's still a branding effort for Miller High Life, it's ostensibly made for weddings, so there needs to be an air of classiness about it. A lot of the products simply use the Miller High Life branding color scheme. When logos are used, they're minimal, like the Girl in the Moon logo tucked away in a corner or fitting in with the color of the metal.

Ah, the lapel pin—an often overlooked accessory that can transform a simple lapel into a conversation starter.

Take, for instance, our Tie Bar x Miller High Life Lapel Pin. It can elevate a look by adding a dose of personal flair.

Shop lapel pins: https://t.co/K9oKULNgsW pic.twitter.com/0vfKld4q8Q

— Tie Bar (@thetiebar) January 25, 2024

The celebration continues 🍻 Tie Bar x @millerhighlife is back in stock.

Designed to commemorate Miller High Life's 120th anniversary, this limited-edition collection embodies timeless sophistication.

Shop the collection: https://t.co/CdAnFmPwsM pic.twitter.com/GwaGVZNMZu

— Tie Bar (@thetiebar) February 14, 2024

While some wedding promotions have gone over the top with their visibility, this is more understated. It's subtle enough that it doesn't become a "Miller High Life-themed ceremony," but people will notice the details if they pay attention. It can be a funny in-joke for friends who know someone's favorite beer.

The people in charge of Miller High Life's branding efforts clearly know how and when to go big, when to pull back, and how to nail the desired vibe for a promotion. They've recently collaborated with Planters for a co-branded mobile dive bar, and made a line of dive-bar themed snacks.

This requires a bit more of a high perceived value and finesse than a dive bar lollipop, and the two brands effectively pull it off.