It hasn't captured national attention the same way as inflation or shipping delays, but the ongoing paper shortage has been called an "existential crisis" by some in the print industry and may be worse than any other single supply chain issue.

What's happening and what does it mean for distributors of print and promotional products? Jim Kersten, CEO of Diversified Labeling Solutions, a trade-only label supplier based in Illinois, joined the show to fill us in and offer advice to distributors navigating the paper shortage. He also discussed opportunities in the fast-growing labels market, hiring strategies that work for tough-to-fill positions and more.

Plus, in preparation for the 94th Academy Awards, Sean and Brendan visit the Academy's (surprisingly good!) online store and pick their favorite Oscars branded merch.

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