Marketing and Sales

Are you ready to skillfully apply the principles of human behavior to your direct mail marketing to gain a competitive advantage?

The CPPA, NEPPA, PAPPA, and SAAGNY announced the success of their second annual Power of District “1” Shows collaboration, which was held Jan. 30 - Feb. 2 with 620 distributor attendees.

Many people just don’t realize how often sales scripts can come to the rescue. Here are seven times when I personally use scripts.

Is your business tracking busyness or results? And what’s the difference?

For anyone searching for a job, it’s recommended that they ask questions during the interview. After all, it’s not an interrogation, but more of a two-way conversation. Candidates need to learn what’s in it for them if they were to be hired. For novice interviewees, like new college graduates, one of the boilerplate questions a…

A lot of being a good salesperson comes down to asking the right questions. It can open up opportunities with new clients you might not have been aware of, and, more importantly, it ensures you’re on the right track with existing clients. Neal Verga, CEO of NPS, Brea, California, says that through curiosity and clear…

As you prepare to take your business from your current state to your desired future state, begin with a thoughtful examination of your internal resources. Your staff, equipment, technology, and how well you integrate those three areas to solve client problems. This review should add clarity and help define your...

As 2023 is getting into full swing, your customers are evaluating how they are going to spend their marketing dollars. Whether it’s for display ads, direct mail, signage, apparel, vehicle wraps, or more, now is the time they are making those determinations for the year. Knowing what trends they’re paying close attention...

It’s 2023, and it’s time to make employee recognition more fun for everyone. Everyone loves to be celebrated and celebrate with others. It's time to get creative with employee recognition and keep those hardworking people feeling happy, motivated, and ready to crush it at work every day, and Crystal D can help. Here are four great ways to show appreciation with ideas that you can easily sell to your customers...

We’ve all heard about FOMO, “Fear of Missing Out.” But FONO is a different fear. FONO is “Fear of No.” FONO is the No. 1 reason most people never get wealthy in this business. It’s the No. 1 reason why some people fail in this business. The “fear of no” creates call reluctance...