Marketing and Sales
Nordstrom just unveiled the Superstar Taped Sneaker by Italian fashion brand, Golden Goose. The new (and not improved) pre-destroyed apparel is back for another round. Except this time, it's in the form of footwear—and it sold out...
If things were looking good for distributors in 2017, they were even better for promotional products suppliers. While our Top 50 distributors totaled just over $5 billion in promotional products sales last year, the 2018 Top 50 Suppliers totaled $5.3 billion, besting their $4.6 billion 2016 total by a full $690 million (a 14.9 percent increase)...
As Instagram nears its Oct. 6 birthday, perhaps its overseers are experiencing the commercial version of the seven-year itch. Though they have a highly popular social networking platform on their hands, with more than 800 million users and over 200 million devotees to its eponymous Stories feature, they know, like every other business should, that…
Amazon Business, the e-commerce titan's B2B marketplace for everything from staplers to suspenders, launched in 2015, replacing a previous iteration of the service known as Amazon Supply. That first year, Amazon Business generated a tidy $1 billion in sales. Just three years later, it's already set to top $10 billion...
Taek Sung, senior vice president of sales and marketing for iClick, joined the show to talk about PopSockets, content marketing and the unexpected speed bumps that accompany 275 percent year-over-year growth. (Such as: Do you have enough parking spaces? What about bathrooms?) Plus, Sean and Brendan discuss Colorado Timberline's sudden closing due to a ransomware attack...
Last week, One Direction's online merchandise store shut down. That might not seem like a huge deal, but there's actually one legitimately fascinating aspect to it, especially for promo professionals. Stick with me here...
For a recent Supreme apparel drop, the company unveiled Horizon five-panel hats with its own take on the logo of Farmland, a bacon company—font and graphic included. But instead of taking the company to court, Farmland took the high road and went into full-on hilarity mode for a huge marketing win...
When we heard creative agency ban.do was collaborating with Starbucks for yet another collection of drinkware and other merchandise, we were expecting autumn leaf designs or maybe even some quirky Halloween-themed items. So we were surprised to see floral prints highlighting the collection, and even more surprised at how well the designs work...
Proforma’s "The Steps" 2018 Convention and Family Reunion concluded with another stellar year of attendance, attracting more than 800 industry professionals to the MGM Grand in Las Vegas. This four-day event was a gathering of top print, promotional and marketing professionals, who were challenged to "Step Up" to the next level of success by learning…
In promo, things are going to go wrong. But, believe it or not, there's a way for distributors to turn mistakes and unfortunate circumstances into big business wins. BrandVia's Eric Nelsen told us how, sharing an example of a promotion that went off the rails...