Marketing and Sales

Brand awareness will never stop being a big deal, with companies going to great lengths to craft eye-catching and impression-retaining logos. Hello Velocity, a marketing agency based in New York City, has acknowledged that phenomenon of brands holding our attention spans, creating a typeface consisting solely of corporate logos, with many of the businesses that we have highlighted on our website receiving placement in the attractive font...

BrandVia Alliance was a big riser on our 2018 Top 50 Distributors list, jumping eight spots from No. 31 in 2017 to No. 23 this year. Sam Brown and Eric Nelsen joined the podcast to talk about that growth, plus a look at company culture, customer experience and (a recurring theme) getting sh*t done. Plus, Brendan and Sean discuss the fake Warren Buffett Twitter account that captivated the internet...

Jake Paul is a colossal annoyance who has managed to monetize disturbing his neighbors, subpar hip-hop production, jump-cut YouTube videos, and allowing his friends to crash in his mansion in exchange for being the subject of "pranks" that millions of YouTube viewers absorb like a sponge. And it's really working for him. After a weird…

When you can turn a one-time promotion into repeat business every year, that’s a huge get in the promo industry. Martin Pahnke, owner/lead advisor for SWFL Marketing Group, Fort Myers, Fla., is especially fond of one annual promotion that his business does. He gave us the rundown here. Promo Marketing: Could you tell us about…

Snapchat bills itself as “The fastest way to share a moment!,” but it could soon take on a second description—namely, “The quickest means to make money.” The theoretical addition comes courtesy of our reaction to the pastel tie-dye face mask that singer Ariana Grande is offering through the enormously popular multimedia messaging app. The 25-year-old…

Streetwear label Advisory Board Crystals and Wikipedia collaborated on an $85 long-sleeve tee, with proceeds going directly to the Wikimedia Foundation. The shirts sold out in a matter of days...

It's funny how we perceive marketing campaigns that are objectively not that different. We see some and immediately write them off as hacky, offensive, unfunny or any other derogation. Others are beloved, recited, forced into common vernacular and sometimes even written in the sky. So, what exactly sets the two apart? What makes one so…

Vantage Apparel, Avenel, N.J., has appointed Brian Deissroth as eastern regional sales director. In this role, he will oversee the sales efforts of the company's regional sales team for all eastern accounts. Deissroth joined the Vantage sales team in March 2018 after spending more than 10 years with a…

Marian Catholic High School’s Sister Mary Jo Sobieck tossed a divine ceremonial first pitch at a Chicago White Sox game over the weekend, causing a social media stir. Always prompt to pounce on sports-related micro-moments, the National Bobblehead Hall of Fame and Museum is blessing the religious figure with a commemorative bobblehead...

You expect a zig but your prospects zag. How to prepare for outliers and other unexpected opportunities in your content marketing.&nbsp