Marketing and Sales

HPG Brands, Braintree, Mass., the parent company of Hub Pen Company, Debco, Origaudio, Handstands and more, announced today that it is once again officially open for business. “Thank you for enduring with us during these times of uncertainty and continuing to trust us with your business,” Trina Bicknell, senior vice president of sales for HPG…

Due to the current situation, fans from all over the world aren’t going to be able to make any Comic-Con memories this year. But, they can at least wear new (old) memories proudly. Comic-Con is relying on nostalgia, selling a line of event merchandise that commemorates the event but uses vintage designs from past Comic-Cons...

If you go down to Cape Canaveral to watch a typical NASA launch, you’ll see all kinds of merchandise sellers hawking commemorative apparel. But, if you go today to see SpaceX launch NASA astronauts to the International Space Station, you’ll come back empty-handed. And that’s irritating to a lot of local merchandise sellers...

Folks, sports are back (sort of!) and we want to talk about it. We also want to talk about some of our favorite promotional products we found from around the internet over the last week. Some of them are sports-related. Others are not. One of them is a branded hairdryer from 2008...

Nine Inch Nails fans were disappointed to hear that the band is putting its 2020 tour dates on hold due to the COVID-19 pandemic. But, before they despair too much, fans should know that they can still get their hands on the planned tour merchandise, with proceeds going to local food banks...

The industry’s regional associations are helping promo professionals grow business, make connections and build community—one member at a time. We talked to representatives from a few of them to find out how. Plus, we explore what the pandemic means for industry regionals...

StrombergBrand announced that Richard Meth has joined the company as director of sales. Meth will lead StrombergBrand’s internal sales team, as well as multi-line sales representatives nationwide. Most recently, Meth spent 18 years as vice president of marketing and sales at Rainkist Umbrella Company...

Whether or not the pandemic is the first real crisis you’ve weathered, you’ve likely encountered situations demanding a fast response.

Let’s face it, most folks have experienced some very tough times in their business and in their life over the last couple of months. Many have come face to face with some great loss—loss of sales, loss of income and loss of strategies that worked for years, even decades. Great loss creates grief and most…

The Tokyo Olympics, originally slated for this summer, were postponed until next summer due to the coronavirus. Given the sort of last-minute nature of the announcement, officials in Japan had already cranked out a huge supply of Tokyo 2020 merchandise. What happens to it now?...