Marketing and Sales
Ask the Accountant… Question: I’ve heard rumors that QuickBooks Desktop is going away. Is that true? Answer: I’ve heard those rumors for years, but QB Desktop (Pro, Premier and Enterprise) is improved upon year-over-year, and appears to be here to stay. I recently attended a webinar by Joe Woodard about this very subject. He quoted…
ePromos Promotional Products, St. Cloud, Minn., announced that Lisa Fosdick has joined the organization as vice president of strategic partnerships. “Lisa is an experienced senior leader with a passion for helping others succeed,” said Steve Paradiso, president and CEO of ePromos. “We are thrilled to have her join our executive team and bring her vision,…
Happy almost-Father’s Day to all the dads out there! If your dads are anything like ours, they might be kind of hard to shop for. Strangely enough, we’ve given our dads promotional products as gifts. For example, one time Brendan gave his dad a mobile charging bank he got at PPAI, and he liked it…
Our Top 50 Distributors totaled $6.18 billion in 2019 promotional products sales. That’s up from last year’s Top 50, which totaled $5.96 billion in 2018 sales. Overall, 44 of this year’s Top 50 distributors (88 percent) grew sales over the prior year. Elsewhere on the list, some other significant jumps took place...
At Hasseman Marketing, a promo distributor based in Coshocton, Ohio, CEO Kirby Hasseman and his team conducted "sprint calls" last week, making the outreach solely about learning how clients are remaining resolute and growing the realization that the promotional products industry has connections at its core...
It seems like just yesterday we were wearing hats and scarves for the walk to work, and now we can’t go outside without melting into a puddle of sweat. It's on days like this that we thank our lucky stars for air conditioning. And we also thank our lucky stars for promotional products that make us laugh or say, “Oh wow, that’s so creative!"...
AIM Smarter LLC, Philadelphia, has selected Hit Promotional Products as its Supplier of the Year award recipient for 2019. Hit Promotional Products is among AIM’s largest supplier partners and has been a key partner to AIM in its efforts to expand exclusive membership offerings to its more than 2,200 distributor members. Hit Promotional Products was…
Altitude Group PLC, parent company of AIM Smarter LLC (AIM), has expanded AIM’s presence and programs to the U.K. with the launch of AIM Smarter Limited. AIM offers a membership model that provides benefits, resources and community to both distributor members and supplier partners within the promotional products industry. Through this expansion, AIM welcomed more…
If you give Elon Musk credit for literally nothing else, you simply must hand it to the guy for being tuned in on social media (for better or worse). In this case, it’s for the better, since he seems to have heard the cries of space travel fanatics and has promised some upcoming SpaceX merch, delivered in classic Elon fashion...
By now, we have heard more than enough of these words: COVID-19, coronavirus, social distancing and many more. I will tell you one more word I have heard enough of: excuses. I hear people blaming their low sales on the virus, on their customers being closed, on the fact they can’t make face-to-face sales…