Marketing and Sales

I recently read an article from TheLadders.com written by Michael Thompson, who explained a story about Steve Jobs and what he believes to be the one thing that separates the doers from the dreamers. When Jobs was 12 years old, he wanted to build a frequency counter but was missing some of the parts he needed, so he...

Nike reportedly pulled all of its Redskins merchandise this past week, issuing another blow to the team by depriving it of a major licensed merchandise stream. Nike has a contract with the NFL as its official uniform and sideline apparel merchandiser through 2028, but it has joined the growing call for the team to change its name...

Leveraging their more than 35 years working with leading promotional products suppliers and distributors, Kelsey Cunningham and Bill Petrie today announced the launch of brandivate, a full-service business services agency that will drive marketing, sales and branding solutions. “When Bill and I started talking about forming a business, we both saw a void in the…

Jenna Kadziulis, social media coordinator for S&S Activewear, is the creative force behind the supplier's DIY ideas and other killer social media content. And she had a lot to offer about how to create other kinds of engaging content, especially on Instagram...

Prospects are loathe to be pitched by someone they’ve never met before. Instead of taking that gamble, why not consider an approach that puts this new relationship on the path to trust as quickly as possible with displays of what makes you who you are and why you do what you do?...

Customer account review is not a new idea, though it is rarely done in a robust, comprehensive way. As businesses emerge from the impact of COVID-19, retaining customers at any cost seems likely and logical. Given the unique challenges of bringing business back, this may be the best time to incorporate the discipline of structured, purposeful account review and analysis...

Stereogum, a popular music site that started in the early 2000s, has been working hard to stay afloat by launching a crowdfunding campaign. Part of it is an album of covers of ‘00s music from artists like The National, Death Cab for Cutie and Mac DeMarco. But, aside from the album, Stereogum is relying on past promotional merchandise to sweeten the deal...

Spector & Co., West Chazy, N.Y., announced today the hiring of Jamie Mair, former BDA marketing executive and co-founder of boutique merchandise agency SwervePoint. “We’re excited Jamie has joined our team," said Rob Spector, CEO of Spector & Co. "As a past client, he brings a unique perspective and understanding of the supplier, distributor and…

For companies that grew revenue in 2019, the plan entering 2020 was to keep that momentum rolling. For many businesses, those goalposts have likely moved, with sales slow in most product categories outside of PPE. But it doesn’t mean that businesses can't learn some valuable lessons and prepare for future growth...

States across the U.S. are well on their way to reopening. As they do, the many businesses within them will need various promotional products to safely reopen, get the word out to customers and show appreciation for staff. That's why we curated the best products from top suppliers into a free, easy-to-use digital catalog for promo distributors...