Marketing and Sales

Gemini Industries, Roxana, Ill., announced Steven Meyer, MAS, as its national sales manager. “Steve brings extensive experience from his over-20-year career in the promotional industry,” said Steve Ehlert, general manager for Gemini Industries. “He has managed multiple teams, delivered consistent sales growth and brought a customer focus to all…

Michigan might not have any sharks in its lakes, but Gov. Gretchen Whitmer is still celebrating Shark Week. And, in turn, Discovery Channel is celebrating her hot mic moment at the DNC by sending her a bunch of “Shark Week” merchandise. During a speech at the convention, Gov. Whitmer was caught on mic saying “It’s…

As a leader of an organization, your time is valuable and should be focused on the areas that you are uniquely qualified to tackle.

Have you guys checked out “Lovecraft Country” on HBO yet? I haven’t, but after seeing “Get Out,” I’m on board with anything Jordan Peele does. And, despite having watched all of “LOST,” I’m still willing to give J.J. Abrams the benefit of the doubt. Another reason the show looks interesting is the way the production…

The mindset you apply to your marketing as you face this challenging new business environment will determine if you succeed or fail.

A lot of our Faves are from right here in Philly this week, as we've got Yards brewery branded masks, virtual concert T-shirts, bar cocktail to-go stickers and more. Do you think we miss going to restaurants and watching live music? Just a little bit...

Bel Promo, Medley, Fla., announced the addition of Tom Clouser, MAS, as national account manager. “I am extremely excited to have Tom join the Bel Promo family," said Susan Lewandowski, general manager. "His experience, enthusiasm, integrity and ability to develop customer relationships will undoubtedly help take Bel Promo to…

With the Democratic National Convention going virtual, organizers had an opportunity to expand the merchandise offering a bit. There are still plenty of Milwaukee-centric items, touching on local culture like dairy farming and using the outline of Wisconsin, but there are things that play into the nationwide viewership...

Each year, we dig through the Inc. 5000 list of the fastest-growing private companies in the U.S. to see which promo companies made the list. Here are the ones we found. While there are many traditional promo businesses on this list, not all of the companies we included fit the standard supplier/distributor profile...

In a Merkle survey of industries such as health care, retail, finance, tech and nonprofit, 52 percent of respondents overall said they’ve increased their marketing spend over the last few months. For promotional distributors, this may be an indicator of the verticals that are able to spend some money again...