Marketing and Sales

I define wealthy as making a minimum of $500,000 per year. This is a very achievable goal because: Businesses in North America spend over $300 billion on all the products we sell (printing, promotional products, incentives and awards, custom packaging, and more). These businesses keep running out of these items and need to reorder more.…

The California Avocado Commission is trying to boost local produce pride by introducing a full line of California Avocados merchandise, such as apparel, bags, stickers, magnets and more. Competing with Avocados From Mexico in the marketing race is tough, but this is a good start...

The Back to Business Virtual Meeting took our now-classic Power Meeting event format and moved it to a first-class online platform. Leading up to the event, we weren't sure it could fully replicate the Power Meeting experience. Now that it's over, we can safely say it shattered our expectations. Don't believe us? Ask the distributors who were there...

Referrals can make a huge difference for your business. Your customers will spread the word about your exemplary service and products, and if you form relationships with colleagues, they'll likely help you out if you take the initiative to do the same...

Ask the Accountant… Question: I am integrating SAGE Online with QuickBooks Premier. I am getting duplicate customers and vendors. Why is that happening? Answer: When integrating two software packages, if any data in the receiving system is not identical to that being exported, it will be identified as a new and different entry. For instance,…

Last year was another good one for promotional products suppliers. How good, exactly? Our 2020 Top 50 Promotional Products Suppliers totaled $7.5 billion in 2019 sales, up from $6.5 billion in 2018. In 2017, that number was $5.2 billion, meaning our Top 50 suppliers have increased sales by more than $2 billion in just two years...

The single biggest challenge for distributors is differentiation. In a climate where budgets are slashed and marketing without pandering to your audience is a struggle, how can your brand and message stand out? The fact remains that over 25,000 distributors are selling the same merchandise, from the same supply chain, to the same target audience...

I love being at the beach. One of my favorite things is to have a great log fire at the beach. Here’s the first rule of the beach fire: It takes many logs to have a great log fire. If one of the logs rolls out of the fire, it fizzles out and sizzles out.…

There you were cruising along and the next thing you know your book of business is a pamphlet, thanks to COVID-19. Here’s what to do.

When it comes to branding, it doesn't get more iconic than the Solo Cup. The secret lies in its simplicity. Sure, nowadays there's an embossed logo on there, but it's pretty much just a plain red cup. And yet, it's instantly recognizable. How do you turn that kind of design perfection into branded merchandise that does justice to the original?...