Marketing and Sales

The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care of your customers and your community, the effects it can have on your business, and why we’ve worked really hard to be known as more than “the pen people"...

TikTok, the wildly popular social media platform, is now opening the door for content creators to sell merchandise directly through the app. TikTok partnered with Teespring to allow content creators to design their own merchandise and let fans buy it directly on the app. This is a first for TikTok, but not new for similar apps like YouTube or Instagram...

Your marketing strategy guides your tactics-based marketing plan. You have four months to achieve 2020 goals. Let the planning begin.

Proforma, Cleveland, has launched a new series of webinars called "New Days, New Ways" as a sequel to its original "Rise & Thrive" webinar series. The "Rise & Thrive" series, introduced in March 2020, included more than 100 webinars focused on helping members pivot and innovate during the first several months of COVID-19. This original…

WHOOPLA, a distributor based in Encino, Calif., sends out two to three self-promo kits a year. Its latest, meticulously crafted and fully themed in '80s arcade branding, is already a smash hit, generating multiple orders totaling six figures in sales with 100 of the 200 total mailings still to go. Here's how it came together...

“Soft-hand” is a relative term when it comes to screen-printed T-shirts. When you ask for soft-hand printing on two different orders, the finished print for one order can be much softer than the finished print on the other. How soft can you expect a soft-hand print to be? More importantly, how soft does your client expect the print to be?...

Southern Plus, Hartwell, Ga., is using these challenging times to expand its sales force by adding four new multi-line reps/groups to the company. The supplier added MAC Marketing, Paparone Consulting LLC, KS Sales Inc. and Mercer Enterprises, totaling decades of industry experience...

With the fourth quarter upon us, we assembled this quick selling guide of what you should know about Q4. Below, you’ll find some tips and advice on trends and expectations for this year, along with a hand-picked collection of products for Q4’s in-demand categories. We hope it points you in the right direction for some year-end sales...

Without the throngs of people visiting Charlotte for an in-person RNC, there was no traditional promotional and branded merchandise for attendees, as we saw at the DNC. But, unlike the DNC, which made merchandise available for spectators and supporters through an e-commerce store, the RNC still focused on in-person gifts for delegates and select attendees in Charlotte...

Gemini Industries, Roxana, Ill., announced Steven Meyer, MAS, as its national sales manager. “Steve brings extensive experience from his over-20-year career in the promotional industry,” said Steve Ehlert, general manager for Gemini Industries. “He has managed multiple teams, delivered consistent sales growth and brought a customer focus to all…