Management

Tales from a Top Executive: Patricia Dugan
December 1, 2022 at 8:00 am

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Patricia “Pat” Dugan, MAS, vice president of sales and marketing, Budgetcard Inc., Attleboro Falls, Massachusetts. Here, she talks shop, reflects on the future of networking and shares how the pandemic…

AIA Hosts Regional Meetings to Drive Owner Collaboration
December 1, 2022 at 8:00 am

Throughout 2022, AIA Corporation (AIA) hosted a series of regional meetings designed to bring together owners, AIA leadership and suppliers for a day of collaboration, education and exclusive supplier access. “We know our owners relish the opportunity to spend time together as a community – not only to share their unique perspectives, but to have…

Convergence Corner: A Firsthand Tale of Educating Clients and Finding Success
November 30, 2022 at 8:00 am

Sometimes, the hardest part of a business transaction is marketing yourself to potential clients. You could have the best products and capabilities in the entire industry, but if customers don’t know you or what you do, your inbox will be quiet. Like so many of her peers, Beth Levine, founder of Multi Media Promotions, Plainview,…

Print+Promo Marketing Announces 2023 Power Meeting and Power House Dates
November 29, 2022 at 8:00 am

Where can you talk projects, find new products and solve business challenges? Only at Power Meetings, powered by Print+Promo Marketing. These events remain the gold standard in industry relationship-building events — and they’re back for 2023. Three days of one-on-one meetings provide a networking experience that large trade shows and other events simply can’t match,…

Proforma Continues to Grow its E-Commerce Certification Program
November 28, 2022 at 8:00 am

Proforma, Cleveland, continues to see exponential growth of its in-house e-commerce training program, with almost 5,000 unique enrollments in the training classes it provides. "We are so pleased to see so many getting value out of the unique, in-depth training and certification program that we offer to all members of the Proforma family,” said Brian…

Strategy and Planning: Divest to Invest
November 28, 2022 at 8:00 am

A comprehensive review of an organization’s current state may be the most important part of the planning process for the new year.

And the Award Goes to: Helping Your Customers Drive Sales with End-of-Year Recognition Awards
November 23, 2022 at 8:00 am

For employees who’ve reached noteworthy goals and employers who want to inspire more achievement, it’s the most wonderful time of the year: awards and recognition season. From November to January, companies will be giving year-end awards and deciding how to recognize employees over the next 12 months. If you plan, and educate your customers about…

How to Get Anyone to Like You
November 23, 2022 at 8:00 am

In this week’s blog, Bill suggests a simple change that will make printing industry salespeople happy, wealthy, and popular.

Specialty Mailing's Steve Stancic Explains His Company's New Capabilities and Why Solution-Based Approaches Work
November 22, 2022 at 8:00 am

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Steve Stancic, president of Specialty Mailing, St. Louis. Here, he highlights the issues he’s monitoring, shares his company’s new capabilities and explains why solution-based approaches work...