Food & Drink

NBA Hall of Famer Reggie Miller is once again hitting the commentary booth for the NCAA Tournament this year, and is again working with Wendy's for some tie-in ads, where he's had to wear some specially made branded products like robes, pajamas and slippers. Some of those items might just have ended up in Miller's backpack at the end of the shoot...

Starbucks reusable cups have reached near-Supreme collectible status. The coffee chain first introduced the Cold Cup line in 2018, and just a few years later, people are swooping in to buy and resell the cups on sites like Facebook Marketplace, Poshmark and eBay. Some online groups reportedly have as many as 20,000 members who share information on collecting designs...

Liquid Death Mountain Water's 2021 branded apparel sales passed $3 million, a huge increase from $700,000 the year before. Founder and CEO Mike Cessario said that more than half of direct-to-consumer purchases in 2021 also included a product from Liquid Death's online store, and made clear the company is fully buying into branded merchandise...

Michelob Ultra's "NBA Jam" pop-up experience and retro website is a great example of a promotion with a strong theme that brought together social media engagement, in-person experiential elements and e-commerce, with branded merchandise at the center of it all. Boom shaka laka...

We knew the Justin Bieber meal and merchandise at Tim Hortons sold well. But did you know that the partnership was so popular that it pretty much brought sales back to normal after pandemic-related declines? Tim Hortons reported a 10.3% sales increase at stores that introduced the Biebs line, after posting an 11% decline for the same quarter the prior year...

Michelob Ultra's three-part Super Bowl ad brings celebrity endorsements, social media contests, a full branded merchandise collection and the call for fans to pay close attention to minute details, creating a multi-platform branding experience. The bowling alley-themed merchandise includes a T-shirt imprinted with a phone number that fans can actually call for a surprise...

Zing Manufacturing, the exclusive supplier of S’well products in the promo industry, recently announced the introduction of three new S’well products into the promotional market. This new product release includes two food storage items and the first item from S'well Pet, adding to an already lengthy list of new products introduced over the past two years...

HPG, Braintree, Mass., announced today that Jason Lucash will step down from his role as chief development officer in order to pursue other career endeavors. Lucash will stay on in an advisory role as part of HPG's board of directors. Lucash looked back on his time with HPG, and attributed the supplier's success to its ability to stay current with customer trends and...

Bud Light is using participation its newest NFT drop to influence future branded merchandise that you can actually see, touch or wear. On Feb. 6, NFT/Bud Light enthusiasts can try to get their hands on the newly minted tokens. If they get one, they’ll be able to vote on Bud Light NEXT branded merchandise decisions...

Tillamook's new merchandise line is designed with cheese-carrying in mind. There are cargo pants with built-in pockets and a removable pouch designed to house blocks of cheddar cheese. There's a purse made to look like it's made of cheese slices. There's a can cooler with a little pocket for cheese squares. And that's just the start...