Food & Drink

After 77 delicious years, Baskin-Robbins is getting a bit of a branding face lift. That includes updating its employee uniforms and packaging to breathe new life into the brand famous for its 31 flavors. That's just in the stores, though. Baskin-Robbins also plans to go far beyond just ice cream with merchandise like bikes and bucket hats, opening an online store for the first time...

Aldi, Promo Marketing's favorite budget grocery store brand, thought it was joking when it released a line of streetwear-inspired apparel in the U.K. last year. But it actually ended up making some merch that was, as the streetwear kids say, fire. Playing off that success, Aldi is back with a full line of branded merchandise. And, true to the brand, it's all available for under $10...

Moe's Southwest Grill created a fully branded hotel in Miami, where customers can celebrate a new menu item while they eat, sleep and breathe the Moe's brand across four weekends in May. All of the amenities are branded in the Moe's style in some way or another, whether explicitly with logos or just playing into the color scheme...

In 2018, the business formerly known as Dunkin' Donuts dropped the "Donuts" from its name, implying that it had much more than donuts to offer. What the company meant was that it had an expanding menu. But, in the years that followed, Dunkin' has increasingly branched out into branded products. The latest? A full line of makeup...

The beer company that brought you weighted hoodies for stressful football games and beer holders disguised as other household objects is back with a beer-flavored lollipop to help you keep your cool during the stress of March Madness. It's called the Chillollipop, and they're already sold out online...

The 94th Academy Awards are happening Sunday, March 27, and while we are woefully behind on this year's nominees, we are fully up to speed on the most important aspect of the Oscars: the extravagant and usually ridiculous gift bag the nominees receive each year. This year's bag does not disappoint...

Buffalo Wild Wings is hoping that a few college basketball games go into overtime during this year's NCAA tournament. After all, that's the only time fans will be able to shop for exclusive branded merchandise. The "Home of Overtime" collection, which includes a T-shirt and hoodie, unlocks only when a March Madness game goes into extra time...

We've got another example of a restaurant teaming up with a luxury brand to create some very pricy promotional products. This time it's Zabar's, the much celebrated bakery in New York City, collaborating with Coach for a line of branded merchandise. The line includes a sweater that retails for $495, a T-shirt for $150 and a leather tote for $550...

For March Madness, Wendy's has once again collaborated with Adult Swim for a special "Morty's Mayhem" pop-up event. Previously, Wendy's had transformed a restaurant into "Morty's," complete with special signage throughout the experience. This time, Adult Swim and Wendy's will similarly deck out the restaurant and give customers the chance to win branded merchandise...

Ah, yes, the 47th anniversary. A classic milestone worthy of celebrating. In marriage terms, the 47th anniversary is the amethyst anniversary. But, to Chili's, it's the branded merchandise anniversary. This past Sunday, Chili's unveiled its new e-commerce shop, joining the growing ranks of fast food and fast casual restaurants that have embraced online stores...