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Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: Looking forward to Thanksgiving! Especially because I'm not the one doing the cooking.) Last week, Webb Company took down the reigning champ, and will now face off against Amsterdam…
Today, the iconic Coca-Cola bottle celebrates its 100th birthday. It was patented on Nov. 16, 1915. By most counts, the bottle was—and remains—the ideal marriage of form and function, not to mention an early example of how a brand can differentiate itself through design and packaging. Bob Williams, assistant professor of marketing at Susquehanna University…
Ignite USA LLC, Atlanta, announced a recall of its Bueno by Contigo Kids' Straw Tumblers due to a risk of ingestion. According to the Consumer Product Safety Commission (CPSC), if children chew on the drinking straw, small pieces can break off into their…
We all know how important it is to stay hydrated. It keeps us alert, increases productivity and alleviates common aliments, like headaches and muscle soreness. But a recent lawsuit against Nestlé, alleging the company continued to siphon water from California forests despite an expired special-use permit and a severe drought, reminds us how important it…
Each year holiday cards fill up our mailboxes and we worry about how many pounds we’re going to (or already have) gained as a result of eating too many goodies. But are we really complaining? Receiving a sweet note or a sweet treat from a business associate is a nice gesture and we still enjoy it no matter how often (or how many) we receive.
