Fan Apparel

China Wants to Get Awesome at Soccer, and that Means Big Bucks for Companies
November 5, 2015 at 3:15 pm

Despite the fact that China's population currently stands around 1.3 billion (roughly 20 percent of the earth's population), its men's soccer team currently ranks at a measly 81st in the world. On top of that, the men's team has competed in the FIFA World Cup only once—back in 2002. But now, China is on a…

Kurt Cobain's Sweater Expected to Fetch Up to $60,000 in Auction
November 4, 2015 at 5:09 pm

Kurt Cobain's green cardigan, which he wore during Nirvana's "MTV Unplugged" taping 22 years ago, is going to auction. The sweater will be sold via a Julien's live auction block and is expected to fetch up to $60,000. "The Manhattan brand sweater…

SEC, Jeb Bush Wrestling Over Conference Logo, Campaign Tactics
November 4, 2015 at 4:25 pm

It seems everybody wants a piece of the Southeastern Conference (SEC), but even a presidential candidate can get carried away. The SEC has negotiated with officials from Jeb Bush's campaign to modify a logo that closely resembles the conference's and make other…

American Eagle Buys Iowa-based Tailgate Clothing Co.
November 4, 2015 at 4:11 pm

American Eagle Outfitters purchased Iowa-based Tailgate Clothing Co. and plans to open as many as 200 stores in college towns in the Midwest and Southeast, the two companies announced Tuesday. The deal, worth $11 million in cash and stock, gives American Eagle, a shopping mall retailer known for selling pique polo shirts and faded jeans…


"Me and my husband kept saying,'They have swagger!' And he's like, 'You should put that on a T-shirt!'" she said with a laugh. She agreed, but with a minimum requirement to get shirts printed, she reached out to friends to see if anyone else wanted one. 

The response was big and out of that, KC Swagger was born.

12 Football Promotions to Kick-off the NFL Season
September 15, 2015

From drinkware to decorations, football fans are always looking to upgrade their viewing parties and tailgates. And with 80 percent of all households with televisions watching NFL football games, the promotional product possibilities are endless. So, huddle up and prepare your offense with these football promotional products.

Cheer Smart
June 1, 2012

Don't let your pitch go to the judges, score a knockout on your promotion with these tips for selling fan and sport products.

Editor's Picks: Bring Your "A" Game
October 26, 2011

From football jerseys to track jackets, college team pajama pants to basketball shorts, fan and sports apparel is a huge part of the promotional products market.