Fan Apparel

The Detroit Pistons' marketing department wanted to appeal to more than just the city's basketball fans. They wanted to appeal to everyone in Detroit. By using some local pride, e-commerce capability and streetwear influence, they've appealed to more than just their ticket holders.

The PM offices are closed next week, so this will be the last edition of the Fav 5 of 2020. So, with that in mind, we’re going to make this one count. That’s not to say that we don’t give it our all every week. We do. In fact, some weeks we even go harder.…

Epic Games, developer of the video game phenomenon Fortnite, has been feuding with Apple and Google since the game was removed from the iOS App Store and Google Play Store. In the latest escalation of the war, Epic Games teamed up with Samsung to send a Fortnite merch bundle to gaming industry journalists...

Just a day after announcing their decision to rebrand, the Cleveland Indians said they will still sell Chief Wahoo merchandise into the future, with a caveat: The team will donate proceeds from sales of the merchandise to Native American groups. That's a puzzling move given the team's public statements and previous actions regarding the mascot...

It took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in one decisive action, the team announced that it would change its identity all together, abandoning the name it’s used since 1915. On a societal level, this has enormous implications. But it's also a big deal in the merchandise space...

People are still bingeing their way through "Friends" for the first time or the hundredth time, so all of the jokes are still fresh in their minds. Matthew Perry, famous for playing Chandler Bing on the show, knows that. And he’s proving it by releasing a line of Chandler-themed merchandise in the aptly named “Could this BE any more of a merchandise store?”...

Four Seasons Total Landscaping has sold more than $1 million in branded merchandise since the infamous Rudy Giuliani press conference in its parking lot. We were happy to learn that its neighbor, Fantasy Island Adult Bookstore, launched its own line of branded merchandise. And it might even be more impressive than Four Seasons'...

We saw some pretty interesting promotional products campaigns this week, most notably the Pepsi spa kit. Pepsi aside, we have five more promo products that are worthy of praise, like a skateboard/boombox, well-timed onesies and more...

If you weren’t already on team Cash App, the money-sending app is trying its best to recruit new users the way just about every other brand has this year: a robust offering of apparel stylized as streetwear. But there's a pretty ingenious promotional twist here, too...

The Philadelphia Inquirer reported that, since that fateful day, Four Seasons Total Landscaping has fulfilled more than 35,000 orders for T-shirts, sweaters and face masks totaling more than $1 million in sales. Staff have had to take turns packing up the orders in the company’s conference room to keep up with the demand...