Fan Apparel

Overwatch League Ends Deal With Fanatics, Lets Teams Source Their Own Merchandise
February 3, 2021 at 2:23 pm

E-sports are becoming a huge market for branded merchandise. And now, a rule change within the Overwatch League has allowed teams to source their own promotional apparel and products. Previously, the Overwatch League and its teams were bound by contract to Fanatics. This was pretty big news, considering Fanatics had only dealt with “traditional sports,”…

Budweiser Skips Super Bowl Ads for First Time in 37 Years, But Launches Co-Branded Apparel Line With Starter
January 27, 2021 at 11:42 am

Budweiser announced that, for the first time in nearly 40 years, it won’t be airing any commercials during the Super Bowl. It will, however, team up with beloved apparel brand Starter for some Big Game-themed apparel. The brands will release an apparel capsule that celebrates the “Bud Bowl” ads, which first aired in 1989. The line will include T-shirts, sweatshirts and hats...

Zappos Lands Exclusive Deal to Manufacture and Distribute UFC Apparel, Merchandise
January 27, 2021 at 11:29 am

Zappos announced that it will be the exclusive wholesaler of UFC merchandise in the U.S. The company that started as an online shoe retailer will manufacture and distribute licensed UFC merchandise like footwear, headwear, T-shirts, sweatshirts, pants, training attire and more. One interesting tidbit of information here is that Zappos is a subsidiary of Amazon...

Our 5 Favorite Promotional Products of the Week: Mario Clocks, 'WandaVision' Watch and More
January 27, 2021 at 10:53 am

How are everyone’s New Year’s Resolutions going? It’s tough, we know. Regardless of whether you’ve been sticking to your plan every day or lapsing a little here and there, every day is a chance to keep working toward a goal. And promotional products, like the five we’ve highlighted here today, can help. This Mario clock, for example, helps you start waking up on time...