Athletic and Sportswear

StubHub shoots and scores the first NBA jersey ad. According to ESPN, the Philadelphia 76ers has become the first team to sell an ad on an NBA jersey. And the first sale didn’t take long, considering the NBA just approved the on-jersey advertisement plan last month...

Prints make it easier to mix different colors, textures and fun into one cohesive look. They breathe a touch of life into an outfit. Of course, I get it. Patterns can be overwhelming. They are bold statements. And they are, perhaps, even bolder statements in the promotional products industry. But there are plenty of ways to incorporate them into a promotion without overdoing it...

The logo for Chinese sports apparel company Uncle Martian looks pretty familiar. It's a "U" stacked on top of an upside-down U—almost like Baltimore-based Under Armour's logo of the…

We all knew it was coming, but we weren't sure when. However, the NBA announced that the board of governors has approved a three-year pilot program, allowing teams to sell corporate logos on their jerseys. ESPN reported that teams can start selling 2.5x2.5" space on jerseys for the…

Whether you’re sweating a deadline at work or sweating it out at the gym, let’s face it: Sweat is a daily aspect of life. (So is stress. Hmm, maybe those two are connected somehow.) But your end-users have enough to worry about without having to…

Event organizers are investigating how, despite ordering 50,000 T-shirts for 46,000 runners, not every participant in the Bloomsday run received a T-shirt.

There’s a difference between preparing for the unexpected and, well, preparing for a Cinderella story. That’s where Leicester City, the English soccer team that claimed this year’s English Premier League title, finds itself right now. While fans continue to celebrate the team’s first championship in its 132-year history, many will have to do so without Leicester City shirts and jerseys...

Stahls' prints names on jerseys at the NFL Draft, Nike misses out on an Olympic opportunity, new T-shirt helps prevent bacteria build-up, H&M hit the Met Gala red carpet, and decorators receive free samples for voting on favorite designs: Here's what's happening this week in the apparel world…

Hard to believe a fight over cheerleader uniforms would land in the U.S. Supreme Court, but here we are. In short, two cheerleader uniform suppliers, Star Athletica, Chesterfield, Mo., and Varsity…

SanMar, Issaquah, Wash., a supplier of apparel and accessories, announced the availability of Los Angeles-based lifestyle clothing brand Alternative Apparel. SanMar is carrying 41 Alternative Apparel styles, including 11 exclusive, unique designs developed in a collaboration between the two companies. “With the addition of this highly desirable retail brand, customers now have a full range…