Athletic and Sportswear

The Wrap: Why Did Under Armour Hire a Fashion Designer? Has Lululemon Lost Its Way?
June 8, 2016 at 2:22 pm

Under Armour taps fashion designer for new collection, Lululemon's founder thinks the brand has lost its way, new survey shows consumers want properly fitting clothing, River's End Apparel offers free decoration on Columbia apparel, and Ralph Lauren undergoes extensive revamp: Here's what's happening this week in the apparel world…

Arnold Palmer Starts Licensed Apparel Brand
June 3, 2016 at 6:07 pm

Arnold Palmer, known for being the first person to mix lemonade and iced tea (and also his legendary golf career), has formed a licensing agreement with Sport Casuals Inc., Boca Raton, Fla., for licensed apparel. According to Golf Digest, Palmer entered into a multi-year agreement with the apparel…

Adidas Agrees to Sell Mitchell & Ness
June 2, 2016 at 6:11 pm

Adidas announced that it has agreed to sell Philadelphia-based sportswear company Mitchell & Ness in order to create budget space for a different strategy. Reuters reported that the buyer is a newly formed company primarily owned by Juggernaut Capital Partners, a U.S. private equity firm. We spoke with Peter Capolino, who took over the original Mitchell…

The Best and the Worst NBA Playoffs T-shirts
June 1, 2016 at 2:37 pm

If you're like me, you concluded your relaxing Memorial Day weekend by watching the nail-biter seventh game in the NBA Western Conference Finals. While most people probably were focusing on Klay Thompson's clutch three-pointers and Steven Adams' scary mustache (no offense, big guy), I was zeroing in on the promotional T-shirts the fans were sporting in…

WWE Pulls Shirt After Pabst Blue Ribbon Threatens Legal Action
May 31, 2016 at 2:31 pm

To commemorate Memorial Day, World Wrestling Entertainment (WWE) announced a new shirt depicting wrestling superstar John Cena with a patriotic-themed backdrop. With the red, white and blue backdrop and themes of loyalty and respect, it looked like a perfect way to celebrate Memorial Day. However, beer drinkers might be able to spot its similarity to…

The Wrap: Museum to Spotlight the Plain White T-shirt, Students Sent Home For Wearing Haitian Flag Shirts
May 25, 2016 at 5:44 pm

MOMA is launching an exhibit that will feature clothing from the last hundred years; Miami high school students were sent home for wearing Haitian flag shirts; J.C. Penney will focus less on apparel; a North Carolina school district wants to ban skinny jeans; and more people are renting clothes instead of buying: Here's what's happening this week in the apparel world…

UCLA, Under Armour Sign NCAA Record $280M Sponsorship Deal
May 25, 2016 at 2:43 pm

This week, UCLA and Under Armour announced a $280 million sponsorship deal over 15 years, making it the largest college sponsorship ever, according to The New York Times. The three largest power players in the sportswear arena—Under Armour, Nike and Adidas—have been signing progressively larger…

Nike Owns the Term 'Waffle,' Opposes Rival Trademark
May 23, 2016 at 2:07 pm

The word "waffle" has multiple meanings. You can be referring to the delicious breakfast food, or you could be saying that someone changes his or her mind about things. Or, in the case of Nike, you are talking about designs on clothing and textures. That last definition belongs to Nike and Nike alone. The Fashion…