Athletic and Sportswear

The University of Arizona Is Using Apparel Recycling to Teach Students About Apparel Demand and Marketing
July 12, 2023 at 10:22 am

University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university's Marketing and Brand Management department and…

Guy Fieri's 'Munch Madness' T-shirt Is Dangerously Close to Trademark Infringement
March 14, 2023 at 10:07 am

Guy Fieri is flying dangerously close to the trademark infringement sun with his "Munch Madness" T-shirt, which parodies the highly proprietary "March Madness" logo. Fieri has plenty of parody apparel, so he clearly knows how to toe the line. Distributors can do that, too, but they need to be careful.

T-shirt Trends and How to Maximize Sales
February 23, 2023 at 10:30 am

Apparel decorators and promotional product distributors continue to gear up for the year ahead. In the world of T-shirts, that means endless branding opportunities. From fundraiser tees to corporate swag, organizations can get excited about the opportunity for impressions in 2023.

Next Level Apparel Hires Michael Alexander as President
February 17, 2023 at 9:13 am

Next Level Apparel, Los Angeles, announced yesterday that it has hired Michael Alexander as its new president. Previously, Alexander worked as the executive vice president at Careismatic Brands Inc.