Athletic and Sportswear

The NBA season is back, and two co-branded campaigns done with the league stand out as examples of how modern sports promotions can look. One is a traditional streetwear collaboration, and the other is much more of a traditional promo that disguises itself as a streetwear collaboration.

Just last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the two fitness brands have announced a strategic partnership, which includes co-branded apparel.

Rivian Automotive, an American electric vehicle manufacturer, just released a line of apparel with features that are influenced by the actual features of the car, going beyond just a comfortable sportswear feel.

University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university's Marketing and Brand Management department and…

The Chicago Cubs are doing a theme night based on an "I Think You Should Leave" skit involving complicated shirts. In our opinion, there should be more room for wacky fun in baseball. Take a look at the minor leagues and you'll see plenty of it.

Guy Fieri is flying dangerously close to the trademark infringement sun with his "Munch Madness" T-shirt, which parodies the highly proprietary "March Madness" logo. Fieri has plenty of parody apparel, so he clearly knows how to toe the line. Distributors can do that, too, but they need to be careful.

With new seasons of "Ted Lasso," "The Mandalorian," and "Succession" ready to drop, we took a look at how the shows marketing teams are using promotional products in creative ways, including ice cream, video game consoles, and apparel.

Under Armour has been named the official apparel partner of the XFL, and will provide the official team uniforms, official sideline apparel, performance apparel, and footwear. The two brands have had difficult years, but the partnership could be mutually beneficial.

Apparel decorators and promotional product distributors continue to gear up for the year ahead. In the world of T-shirts, that means endless branding opportunities. From fundraiser tees to corporate swag, organizations can get excited about the opportunity for impressions in 2023.

Next Level Apparel, Los Angeles, announced yesterday that it has hired Michael Alexander as its new president. Previously, Alexander worked as the executive vice president at Careismatic Brands Inc.