Athletic and Sportswear

MLB Players Already Don't Love What Nike/Fanatics Have Done with Uniforms
February 19, 2024 at 11:27 am

Pitchers and catchers have reported to Spring Training, which means baseball is really and truly back. But, while fans are celebrating the return, players are starting to complain about a pretty major changeup coming for this season: The uniforms. This year, the players' uniforms are made from Nike's Vapor Premier material, which Nike says is…

The University of Arizona Is Using Apparel Recycling to Teach Students About Apparel Demand and Marketing
July 12, 2023 at 10:22 am

University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university's Marketing and Brand Management department and…

Guy Fieri's 'Munch Madness' T-shirt Is Dangerously Close to Trademark Infringement
March 14, 2023 at 10:07 am

Guy Fieri is flying dangerously close to the trademark infringement sun with his "Munch Madness" T-shirt, which parodies the highly proprietary "March Madness" logo. Fieri has plenty of parody apparel, so he clearly knows how to toe the line. Distributors can do that, too, but they need to be careful.