Athletic and Sportswear

American Apparel Adds Former Liz Claiborne CEO as Chairman
April 1, 2016 at 4:04 pm

After Los Angeles-based American Apparel's restructure plan was approved in court—albeit after contention from founder and former CEO Dov Charney—the company has moved out of bankruptcy and announced that it has appointed Paul R. Charron, former CEO of Liz Claiborne, as its chairman. According to the Los Angeles Times, Charron is joining American Apparel's seven-seat…

Pro Sports Leagues Lead U.S. Licensed Merchandise Market
March 31, 2016 at 5:24 pm

Sports fans love to show their devotion (literally) on their sleeves. Heck, as we saw yesterday, some people own multiple shirts for the same teams. This shouldn't come as much of a shock. According to a study by Market Research Reports, professional sports leagues,…

3 Wearable Tech Trends to Watch in the Promotional Products Industry
March 30, 2016 at 5:41 pm

Wearable tech is one of today’s major buzzwords. And, perhaps, rightfully so. According to The Motley Fool, shipments of wearable devices increased 139 percent year-over-year—from 35.5 million in 2014 to 85 million in 2015. Here are three wearable tech trends that could prove useful for the promotional products industry...

NFL, Fanatics Work to Create 'Micro Moment' Merchandise
March 29, 2016 at 4:04 pm

Yesterday, we reported that Fanatics scrambled to get Syracuse University Final Four T-shirts ready as soon as possible. Now, the NFL wants to get in on that instant action with Fanatics. According to ESPN, the NFL extended its deal with Fanatics and…

Does Final Four Merchandise Really Make a Difference?
March 28, 2016 at 5:28 pm

For No. 10-seeded Syracuse University, getting Final Four merchandise ready has come as somewhat of a surprise, and the sports merchandiser Fanatics had to scramble to get it ready. Other retailers will see drops in sales due to unexpected tournament knockouts...

Minor League Baseball Team Bets Big on Promotional Event
March 28, 2016 at 3:44 pm

The Lehigh Valley IronPigs, the Phillies Triple-A team, are taking a promotional page from the Fresno Grizzlies, according to Lehigh Valley Live. The greater Philadelphia area has long been obsessed with its namesake sandwich, the Philadelphia cheesesteak, and the IronPigs are hoping…

The Wrap: Old Navy to Sell Stain-resistant White Pants, American Apparel and Postmate Collaborate for Delivery Service
March 23, 2016 at 4:14 pm

Old Navy is launching stain-resistant white jeans; American Apparel is partnering with Postmate for a clothing delivery service; H&M will have an affordable and eco-friendly wedding dress collection next month; a Kentucky-based organization is selling Easter tees to raise money for orphans and widows; and swim leggings now exist thanks to Target: Here's what's happening this week in the apparel world…

American Apparel Partners with Postmates for One-hour Delivery
March 23, 2016 at 3:53 pm

American Apparel, Los Angeles, is bringing new meaning to the phrase "fast fashion" by teaming up with delivery company Postmates to offer delivery to U.S. customers within one hour. According to a press release, the service will be available in 79 of American Apparel's locations in the U.S., and customers will be able to purchase…