Apparel

The "Indiana Jones and the Dial of Destiny" promos include fun, immersive experiences in Disney parks and handsome leather jackets. However, signage and printed text within the jackets are full of spelling errors, which take away from the items' overall appeal.

What makes a good co-branded promotion? Whataburger and Magellan Outdoors just showed what it looks like by incentivizing business at each others' stores, while creating a merchandise line that equally celebrates both brand aesthetics.

Taylor Swift fans were upset when their "Eras Tour" merchandise faded after a single wash. In a statement, the Swift team clarified that it was part of a planned "vintage look," but that fans could exchange their shirts for a new one if the ink faded or ran.

Continuing the trend of including promotional products in the whole thing, the Trump campaign sent out emails offering supporters a chance to buy special-edition apparel featuring a fictional mugshot. (Again, the T-shirts would come with a donation of $47).

Elton John's farewell tour is underway, and he's not one for subtlety. Not only is his tour merchandise flashy and glamorous, it's also very expensive. For the UK leg of the tour, merchandise has popped up at Selfridges department stores. This includes products like silk pajamas for £1,750 ($2,186), a clutch bag for £1,825 ($2,280),…

Chips Ahoy is joining other food brands by creating limited merchandise for the NTWRK platform, but doing things a little differently by piecing together a branded kit for its birthday celebration. The Chips Ahoy! Happiest Party Kit container products like branded birthday candles, cookie-shaped confetti, a disposable camera, a wireless Bluetooth speaker with power bank…

Adidas filed, and then quickly withdrew, a trademark dispute with the Black Lives Matter Global Network Foundation over the organization's use of a three-stripe logo. BLMGNF filed a trademark request in 2020 to use the stripes on apparel, drinkware, and other branded products.

Taylor Swift fans are a devoted bunch. Even the slightest criticism on social media is enough to draw the ire from the "Swifties." So, you can imagine how they felt when the merchandise they got at Swift's career-spanning "Eras" tour couldn't hold up to a simple wash.

AI technology is becoming more prevalent in the promotional product and apparel world, as AI-generated art and text becomes common. But, Levi's is taking things a step further into a sort of uncanny direction by "supplementing" human models with AI-generated models to showcase apparel online. Levi's announced the program, which is a partnership with Dutch…

Christian Louboutin took over a Neiman's store in Dallas for a fully-branded experience promoting its new merchandise capsule. Across the 3,000 sq. Ft. Space on the store's main floor, there was a simulated pool, a "Loubi" bar, lounge chairs, palm trees, lifeguards in swim trunks, and more.