Apparel

With new seasons of "Ted Lasso," "The Mandalorian," and "Succession" ready to drop, we took a look at how the shows marketing teams are using promotional products in creative ways, including ice cream, video game consoles, and apparel.

There are few people more famous and good-looking than Ryan Reynolds. So, when he donned a T-shirt for the Terry Fox Foundation charity run, it made sense that the event organizers got thousands of requests to buy it.

There was a scene planned for the new "Ant-Man" movie where the character hit home runs at Oracle Park in San Francisco. The scene got canceled, but Marvel already made 20,000 "Ant-Man"-themed Giants caps. So, what happens to them now?

Under Armour has been named the official apparel partner of the XFL, and will provide the official team uniforms, official sideline apparel, performance apparel, and footwear. The two brands have had difficult years, but the partnership could be mutually beneficial.

The Milwaukee Bucks released a private-label apparel line called Bucks In Six to specialize in more fashion-forward pieces. The Bucks are following the lead of other sports franchises and even restaurants to increase their branding footprint.

Apparel decorators and promotional product distributors continue to gear up for the year ahead. In the world of T-shirts, that means endless branding opportunities. From fundraiser tees to corporate swag, organizations can get excited about the opportunity for impressions in 2023.

SanMar Corporation, Issaquah, Washington, announced John Janson as vice president of global logistics. The move marks a notable investment in the company's leadership of its global and domestic supply network. Janson, a longtime sanMar leader who elevated the company's logistics and deepened partnerships with key strategic suppliers, assumed the role effective Feb. 5. Janson is…

Next Level Apparel, Los Angeles, announced yesterday that it has hired Michael Alexander as its new president. Previously, Alexander worked as the executive vice president at Careismatic Brands Inc.

Aptera, an automotive startup seeking investment for its pretty out-there looking electric vehicle, just released a plan to reward its top investors with promotional products like bags, books, and jackets.

Patrick Mahomes? Jalen Hurts? Travis Kelce? All of these guys put on a good show during the Super Bowl, but no one entertained us quite like Rihanna during the halftime show. We wrote before about Rihanna's special line of Big Game-influenced apparel through her Savage X Fenty line. But, one piece of the line made…