Apparel

While scratchy, stiff styles are out, business casual apparel is still in existence — it just feels different. The better question is, do you offer these new styles to your customers looking for comfortable, stylish, professional branded gear?

In the world of apparel decorating, different businesses have different areas of focus.

After fans saw a misprinted T-shirt in the first trailer for FX's "The Bear," shirts advertising "The Berf" are already popping up on sites like Redbubble.

If the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That's exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.

A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It's called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z's…

June is Pride Month, a time for celebrating the LGBTQIA+ community that many brands have started integrating into their own marketing schedules. Historically, this meant adding a rainbow motif to traditional designs, but there's the concern that companies aren't doing enough to really show support to members of the LGBTQIA+ community. In short, simply adding…

How do decorators ensure they are stocked up on everything from basic T-shirts to hats and more?

The heavy metal band Iron Maiden has taken legal action against a lingerie brand called Maiden Wear, hoping to block the company's trademark on the basis that people would think it was associated with the band.

AEW wrestler/actual dentist Dr. Britt Baker got a black eye during an AEW event on April 21. After her photo ended up on official merchandise, some critics say it "supports domestic violence." Baker said that criticism is an example of a double standard.

The one thing about trends: They’re constantly changing. While the wholesale apparel market trails behind what’s happening in retail, it’s “much closer than we’ve ever been,” falling about one year behind retail trends, says Vicki Ostrom, trend analyst/futurist for SanMar, Issaquah, Washington. While not everything in retail transfers to the promo apparel industry, there are…