Apparel Accessories

What makes a good co-branded promotion? Whataburger and Magellan Outdoors just showed what it looks like by incentivizing business at each others' stores, while creating a merchandise line that equally celebrates both brand aesthetics.

Elton John's farewell tour is underway, and he's not one for subtlety. Not only is his tour merchandise flashy and glamorous, it's also very expensive. For the UK leg of the tour, merchandise has popped up at Selfridges department stores. This includes products like silk pajamas for £1,750 ($2,186), a clutch bag for £1,825 ($2,280),…

Christian Louboutin took over a Neiman's store in Dallas for a fully-branded experience promoting its new merchandise capsule. Across the 3,000 sq. Ft. Space on the store's main floor, there was a simulated pool, a "Loubi" bar, lounge chairs, palm trees, lifeguards in swim trunks, and more.

Brisco Brands, Ramsuer, NC, announced the launch of its new recycled T-shirt line. This line of T-shirts is not only stylish and comfortable, but they are also environmentally friendly. The recycled T-shirts are made from a blend of recycled cotton and recycled polyester, making them an eco-friendly alternative to traditional cotton t-shirts. The recycled T-shirts…

Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…

What started with a few SVB-branded items on sale on eBay has now grown to include just about any product with the bank's logo, including a Patagonia vest that's listed for $1,000.

A Nando's restaurant in Richmond, U.K., is transforming itself for a "Ted Lasso"-themed event to celebrate its sponsorship of the fictional AFC Richmond on the show. The installment includes signage, printed products, and more.

Costco's branded apparel, featuring both its own logo and that of its house brand Kirkland Signature, is the hot new product on social media. So, what makes this apparel so sought-after aside from being hyped up on TikTok? We took a look at the decoration to try to figure it out.

Like clockwork, after Silicon Valley Bank went down last week, people started selling branded products like cardboard boxes, wine tumblers, hats, and apparel on eBay for marked up prices, trying to capitalize on the meme-worthy moment and exclusivity.

ALDI is back with another ALDI Gear apparel drop. Their biggest one to date, it includes hats, socks, slides, sweatshirts, polos, and sweatpants. The line also includes accessories like drinkware, a fanny pack, an umbrella, and keychain quarter holder for its shopping carts.