Apparel Accessories

Every company needs to be a lifestyle company to some extent it seems. Look at some of the biggest sales verticals for promotional products. Look at the food and drink, automotive, and sports sectors. And now, big music brands like Fender and Gibson are doing the same with all sorts of merchandise.

Ralph Lauren does a pretty good job designing apparel for the U.S.'s premier athletes. The designer brand's Team USA gear for the Olympics is always interesting, and creates influence elsewhere in the apparel world, as other companies look to replicate the mixes of style and athletic function. In the promotional apparel space, golf is a…

The Los Angeles Dodgers are celebrating an icon from a different franchise on Sept. 1. As part of Lakers Night, the Dodgers are giving away a special-edition Kobe Bryant jersey, which features both of his numbers — 8 and 24 — on a black and yellow jersey.

There’s an unmistakable feeling in the air during the fall season. Perhaps it’s the cooler weather or the leaves changing colors. But one could also argue that the distinct fall feeling also comes from the excitement building around the back-to-school season. This time of year, there is so much anticipation for new classes, friends, teachers,…

The St. Louis Cardinals made an absolutely genius T-shirt giveaway from Emo Night at the ballpark. It features a very sullen looking Cardinal, and uses the My Chemical Romance logo font, redesigned to say "My Cardinal Romance."

Socks and even shoes are great items to get your clients something cool and unique for their branding campaigns. Believe it or not, paying attention to trends when it comes to footwear is just as crucial as T-shirts.

While I live and breathe all things ink and thread for apparel, I also understand most people are not going to be as obsessed with the specifics of the craft. However, even if you don’t know the specifics of ink mixing and mesh densities, I believe it is only beneficial to be aware of all the possibilities you can offer your clientele.

You probably didn't know this (or maybe you do — no judgment from us), but July 14 was National Nude Day. To help observers celebrate with a rigorous hike, Bear Naked Granola created a special product to cover a hiker's private area with a bag of granola, while still keeping in the spirit of the…

The FIFA Women's World Cup kicks off next week in Australia and New Zealand. It seems like the men's tournament just ended yesterday, but we're pretty excited for more international excitement. And, in addition to the action on the pitch, we're looking forward to seeing how promotional products and print installations play a role in…

University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university's Marketing and Brand Management department and…