School Spirit + Co-Branding Opportunities = Back-to-School Promo Success

There’s an unmistakable feeling in the air during the fall season. Perhaps it’s the cooler weather or the leaves changing colors. But one could also argue that the distinct fall feeling also comes from the excitement building around the back-to-school season. This time of year, there is so much anticipation for new classes, friends, teachers, sports, and opportunities.

The back-to-school season does not just offer opportunities to students, but also to promotional products distributors (PPDs) with top of class sales. Focus on local to regional schools for promo co—branding success with team spirit, sports, alumni, parents, and fundraising options available, there are many ways PPDs can help their school clients promote their institution, raise money, or spread cause awareness. Not sure where to start? How about with some unique bandanna options from Bandanna Promotions by Caro-line. Here are two main categories to address when working with back-to-school clients.

Show Some School Pride

One of the most obvious needs of any academic institution is school pride. From pep rallies to sports, to club competitions and more, students, staff, and parents all want to show their school pride both during and after an event.

Let’s start with sports. Fall means football, volleyball, and more, which means plenty of games and pep rallies to show some school pride. Check out the Spirit-Danna from Bandanna Promotions. The 22x22” bandanna is the perfect way to wear your school colors and logo around the head or neck for a unique fashion statement. With over 23 colors to choose from, brands will stay connected with this gear.

If your academic client is looking to score big but has a smaller budget, look no further than the Wav-a-Hanky. The 795 Series Wave-A-Hanky is made in the USA and measures in at 14x14”. It is the ideal, budget-friendly size for large-scale events such as parades, sports games, conventions, and rallies!

Really help your clients make an impact by pointing out the co-branding sponsorship opportunities that bandannas provide. Teams can list their schedules on the bandanna then have corporate sponsors add their logos for that co-branding wow factor. These are the perfect way to get sponsorship logos in front of staff, alumni, and parents.

Beyond the field, elevate your clients’ opportunities in the classroom. Do your clients know that bandannas can be used to inform, educate, and instruct? If you have universities and colleges in your client list, offer them the Info-Danna from Bandanna Promotions printed with a campus map. This is perfect for new teachers, staff, and students, and is yet another opportunity to include some co-branding logos.

Plus, different departments have their own unique needs. For example, the health center and nurses' station could use Info-Dannas printed with first aid information. The administration office will need bandannas printed with helpful tips and information to hand out to new staff and students. Each department is another opportunity to take advantage of co-branding opportunities.

Fashion in Fundraising

Each school year brings new fundraising events. From elementary school all the way up to college, there is a constant need for school spirit pop-up stores and giveaways. This is where the PPD can really shine. The student store should be well-equipped with Spirit-Dannas, Wav-a-Hankies, and even the Scarf-Danna for students to purchase while grabbing supplies and books. Each of these is a fun fashion statement. But if you really want to stand out with these clients, give them something even more unique: the Pet Triangle. Pets are walking billboards and the perfect opportunity for people to show their team pride every day.

Don’t be afraid to add sponsor logos on a bandanna in your school’s color for events like homecoming. Owners are always excited to dress their pets up, and it’s a fantastic way to get excited for unique events and keep the branding going when it’s all over. Bandanna Promotions also offer the Snap and Go Pet Triangles for safe yet fun pet fashion. These feature an adjustable fit for pets of any size. And with four imprint processes available from Bandanna Promotions, PPDs can assure their academic customers that this is the “paw”-fect fundraising item for any event, sports, or academic competition.

These institutions can also be ensured that when they present these to corporate and alumni sponsors, the Pet Triangle is sure to deliver co-branding opportunities. Pets are often taken all around town on walks, car rides, park visits, and more. It’s a terrific way to recognize those key sponsors for any school fundraiser.

Idea Center

Promotional products distributors that equip themselves for the back-to-school fall season will succeed. Here’s a quick list of where to get started selling:

• Student/Staff Recognition
• Admissions Office
• Booster and Clubs
• Fraternities and Sororities
• High School Clubs and Events
• Continuing Education (Trade School, Graduate Programs, Etc.)
• Alumni
• Corporate Sponsorships

In addition to preparing your areas of focus, make sure to also get a free 4-pack sample kit from Bandanna Promotions. The company offers four stunning printing options to fit any need or request.