The Dodgers' Kobe Bryant Jersey Giveaway Shows How to Embrace Nontraditional Holidays
The Los Angeles Dodgers are celebrating an icon from a different franchise on Sept. 1.
As part of Lakers Night, the Dodgers are giving away a special-edition Kobe Bryant jersey, which features both of his numbers — 8 and 24 — on a black and yellow jersey.
The jersey's left sleeve has the Lakers' "LA" logo, while the front uses the classic Dodgers script, and has 8 on the front and 24 on the back.
Brendan Menapace is the content director for Promo+Promo Marketing.
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