The Dodgers' Kobe Bryant Jersey Giveaway Shows How to Embrace Nontraditional Holidays
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Aside from this being a way to create a cohesive identity for Los Angeles franchises and attract fans beyond just Dodgers fans who will want something to commemorate one of the city's (and sport's) greatest players of all time, it also uses a non-traditional holiday, which requires an extra bit of creativity.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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