Apparel Accessories

Unlikely Promotional Marketing Lessons From Netflix's 'Canine Intervention'
March 18, 2021 at 1:59 pm

We’ve had a lot of time to watch Netflix over the last few, uh, well, year. (We are now the foremost experts in the British Monarchy.) But our most recent Netflix watch, intended as a nice way to spend a rainy Saturday afternoon, actually turned into a lesson in branding and promotion for small businesses...

Our 5 Favorite Promotional Products: St. Patrick's Day Celebrations and More
March 17, 2021 at 11:13 am

Happy St. Patrick’s Day, everyone! Or, as they say in Ireland, Lá Fhéile Pádraig sona duit. OK, now repeat that back. Just kidding. We’re not going to quiz you on your Gaelic (for now). But we are going to celebrate a little with a few St. Patrick’s Day-themed promotional items thrown into our usual Fave Five Fare...

Here's the Impressive Swag Players Will Receive at the NCAA Tournament
March 15, 2021 at 12:12 pm

This year's NCAA Tournament is taking place in one city—Indianapolis. And, to help student-athletes adapt to life inside the bubble, the tournament is giving out a pretty impressive branded gift set, including toiletries, bedding, games and more...

Amazon Music Adds In-App Merchandise Store for Artists, Exclusive Collections
March 12, 2021 at 11:45 am

Amazon is making another push into the branded merchandise world by launching a built-in e-commerce platform on Amazon Music featuring exclusive products from big-name acts like Lady Gaga and Billie Eilish. What's really interesting is if and how the move integrates the company's Merch by Amazon capabilities...

Blue Generation Debuts 2021 Lookbook
March 12, 2021 at 10:20 am

Blue Generation, Long Island City, N.Y., is supplementing its annual catalog with the release of its 2021 Lookbook, featuring complete uniform merchandising examples to help distributors jumpstart sales. The newly released brochure is now available on Blue Generation’s website and ZOOMcatalog...

The Search for Softer T-shirts: Researchers Use 3-D Imaging to Measure Garment Friction
March 10, 2021 at 12:22 pm

Have you ever bought a shirt online, thinking everything would be perfect once it arrives, only to find that it’s itchier than you had hoped? Researchers at NC State University have developed a way to analyze and quantify a garment’s friction using 3-D imaging in an attempt to scientifically identify fabric softness...

The Louvre Turns to E-Commerce, Branded Merchandise Partnerships Amid COVID
March 5, 2021 at 12:44 pm

The Louvre, arguably the most famous museum on the planet, has lost about about $108 million as a result of the pandemic, forcing it to find new ways to generate revenue, just like anyone else. So the museum began leaning heavily on branded merchandise and e-commerce, even teaming up with Uniqlo for a...