Apparel Accessories

How the Return of Outdoor Events Creates More Summer Fun Promotional Opportunities
May 11, 2021 at 1:21 pm

Summer 2021 is gearing up to be much different than last summer. With states loosening restrictions and the number of Americans vaccinated against COVID-19 growing each day, a lot of people are itching to get out and resume their usual fun-filled summers that consist of festivals, concerts, and outdoor activities with family, friends and even…

Instagram Expands Merchandising Platform With 'Creator Shops'
April 30, 2021 at 10:41 am

Instagram is expanding its e-commerce platform for creators, making it easier for them to sell their branded merchandise and creating what Facebook CEO Mark Zuckerberg calls a “creator middle class.” Certain users could sell products directly on Instagram for a little while now, but this expansion will bring full “creator shops” and...

Uncertainty Over IOC Uniforms for Tokyo Could Continue for 2022 Games
April 29, 2021 at 12:03 pm

Chinese sportswear company Anta is the official uniform supplier for the upcoming Tokyo Summer Olympics. When the company was asked if it sourced cotton for its uniforms from Xinjiang—China’s cotton hub and home to the ongoing alleged human rights abuse and forced labor of the Uighur people—Anta reportedly refused to answer...

VF Corporation to Sell Occupational, Workwear Brands Amidst Retail-Focused Transition
April 28, 2021 at 12:31 pm

VF Corporation, parent company of brands like Jansport, Eastpak, North Face, Vans, Supreme and more, announced that it plans to sell the occupational and workwear segment of its business as it transitions to focus on retail. Those brands include Red Kap, VF Solutions, Bulwark, Workrite, Walls, Terra, Kodiak, Work Authority and Horace Small...

Aldi Spoofs Big-Name Brands With Branded Apparel Capsule, Ends Up Doing It Better
April 28, 2021 at 12:05 pm

The drop has everything of a modern sportswear/luxury apparel brand: hoodies, socks, boxers, T-shirts. All using the Aldi color scheme but without heavy-handed logo placement. Sure, the ads are spoofing big-name sports brands, but at the end of the day this is just really good merchandise design...