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This also sets a good example for smaller companies. If a company the size of Walmart isn't immune to YETI's legal wrath, smaller companies should not assume they're safe to infringe on its copyrights either, or even come close to it.
Of course, competition is a necessary aspect of capitalism, but when you're looking to cash in on someone else's designs and work, make sure you make something different enough. Otherwise, YETI will come with lawyers.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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