YETI Sues Walmart Again, Proving It Is Not Messing Around
There's a valuable lesson here: YETI is totally not screwing around when it comes to protecting its intellectual property. The company has gotten insanely popular for its products, and it intends to make every single dollar it feels it deserves from its design. After all, loyal customers swear by the products. When the company feels it's made something that has so much customer loyalty, why share that with the likes of Walmart?
This also sets a good example for smaller companies. If a company the size of Walmart isn't immune to YETI's legal wrath, smaller companies should not assume they're safe to infringe on its copyrights either, or even come close to it.
Of course, competition is a necessary aspect of capitalism, but when you're looking to cash in on someone else's designs and work, make sure you make something different enough. Otherwise, YETI will come with lawyers.