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On Dec. 8, YETI Coolers filed a lawsuit against Walmart stores in Bentonville, Ark., claiming that they infringed on YETI's intellectual property related to its beverage holders, therefore violating a settlement agreement from previous litigation.
After YETI's Rambler Tumbler and Rambler Colster Beverage Holders have become so popular in the retail market, YETI alleges that its trade dress not only covers its brand name and product names, but also the appearance and design of curves, tapers and lines in its products, according to IP Watchdog.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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