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There's a valuable lesson here: YETI is totally not screwing around when it comes to protecting its intellectual property. The company has gotten insanely popular for its products, and it intends to make every single dollar it feels it deserves from its design. After all, loyal customers swear by the products. When the company feels it's made something that has so much customer loyalty, why share that with the likes of Walmart?
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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