Heed the Handwriting on the Wall
High-tech writing instruments maintain their classic appeal
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Even with every “t” crossed and “i” dotted, there remain some challenges writing instrument manufacturers must face. “Our biggest challenge is sourcing new and unique products,” acknowledged Robertson. “The writing instruments category is extremely competitive, and with so many items out there that look very similar, it’s a constant challenge to find the balance between fresh ideas and off-the-wall designs that might not sell.”
0 Comments
View Comments
- Companies:
- Logomark
- PPAI
- Souvenir/Norwood
Cynthia T. Graham
Author's page
Related Content
Comments