Heed the Handwriting on the Wall
As testament to the items’ versatility, Robertson said writing instruments can be used to “up-sell items, such as with a padfolio or bag.” And higher-end pens “with nice packaging can be used as gifts or as part of a goody bag for attendees of a corporate event.”
Logomark offers writing instruments ranging from $0.50 to $100. Within that span, Want said the company’s four independent lines provide everything from plunge-action pens with full-color logos, to presentation tools featuring lasers, lights and styluses. “Writing instruments are one of the most cost-effective and functional promotional products available,” commented Robertson. Souvenir/Norwood’s top sellers are the Contender and Element, two plastic pens in the $0.20 to $0.25 range. “No other promotional product changes hands as many times as a pen does. A writing instrument changes hands eight times in its lifetime on average, which maximizes exposure,” he added.
- Companies:
- Logomark
- PPAI
- Souvenir/Norwood