Heed the Handwriting on the Wall
High-tech writing instruments maintain their classic appeal
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For the one or two distributors who are not yet selling writing instruments, Want continued: “If a distributor isn’t selling writing instruments, he is overlooking a necessity that generates incredible sales. Logomark’s four writing instrument lines encompass more than 1,000 products.”
When it comes to selling writing instruments, the inevitable next step for distributors is to distinguish themselves from competitors. “Ordering spec samples goes a long way,” noted Robertson. “End-users love to see samples with their logos already imprinted on them, and since writing instruments are so inexpensive, you could order a few styles for them every month or so. It’s a perfect way to keep your name coming across their desks.”
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- Companies:
- Logomark
- PPAI
- Souvenir/Norwood
Cynthia T. Graham
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