Heed the Handwriting on the Wall
High-tech writing instruments maintain their classic appeal
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What is it that gives these seemingly unimposing items the charm that has allowed them to hold court for so long? Want said the item’s universal appeal, and Robertson noted writing instruments’ price points make them stand out from other promotional products. “Writing instruments fill a huge number of markets with one product type,” explained Want. “They are incredibly versatile, and Logomark has found that even lower-priced writing instruments can be long-lasting.”
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- Companies:
- Logomark
- PPAI
- Souvenir/Norwood
Cynthia T. Graham
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