The other big reason why end-users choose this style is the evolution of athletic clothing material. Topliss mentioned ID Wear’s range of long-sleeve technical tops made from innovative stretch, moisture-wicking waffle fabric and body mapping coverstitching; their track jackets are retro styled and feature fleeced backs for cooler temperatures. Also, eco-friendly innovation is increasingly popular. “People are more into choosing [products] that are environmentally friendly ... It will be something that they will want to wear over and over again,” claimed Britt. Lastly, no matter how cool a fashionable performance outfit looks and feels, there is one essential extra for all-day wear that is non-negotiable. “Customers want their workout/hang-out apparel to be breathable. That adds to the comfort factor and also ensures that the product is odor-free,” concluded Crow.
- Companies:
- ID Wear
- S&S Activewear