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Ethan Boldt
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Yet, Britt is quick to point out the move toward practical athletic wear is not a trend. “At ALO, we don’t believe in trends. We feel style transcends time, so we look to see if there’s a longevity with a certain style, and we believe there is [in this case],” she noted, and pointed to well-known retail brands such as Hugo Boss, Ralph Lauren, Victoria’s Secret and Bebe Sport as capitalizing on their athletic apparel/performance-wear lines. “People’s lifestyles [are] more athletic, more active, so they need the clothing choices that will allow them to live that way,” Britt affirmed.
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- Companies:
- ID Wear
- S&S Activewear
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Ethan Boldt
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