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Ethan Boldt
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Style with staying power
“In the past 10 years, exercise apparel has become a staple in people’s wardrobes for a several reasons,” said Margaret Crow, director of marketing at S & S Activewear, based in Bolingbrook, Ill., which offers ALO, Badger and Augusta Sportswear. “First, more people are working out and joining health clubs than ever. Business travelers now rely on workout facilities in their hotels (and often need to grab something from the hotel gift shop for their workout). And probably most important, workout clothes are now made to go straight from errands to the gym.”
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- Companies:
- ID Wear
- S&S Activewear
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Ethan Boldt
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