Selling Women's Apparel
What's in, what's out and what you need to know before you start
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This complexity, however, is more cultural stereotype than truth, and while there are new details to master for women's apparel, they're nothing so complicated or impenetrable that a small amount of research can't solve. "Don't be intimidated!" said Engel. "Get a few women together and talk about what women love and hate about the clothes they are given to wear in a work or group environment. Then ask your distributor sales team to map out the styles that fit your end-users' needs," she said. She also recommended ordering a few samples in various sizes so they can be tested for fit and comfort.
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- Companies:
- Tri-Mountain
Michael Cornnell
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