Selling Women's Apparel
What's in, what's out and what you need to know before you start
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Tsai gave another bit of advice for the more experienced, which was to consider the durability and lifespan of the apparel you're selling. "A style that looks great off the rack or out of the bag may not always look great after wash and dry," she said. "It is imperative to buy styles that hold up well after wash and dry, because you have to assume that your customers are going to put their clothes through the ringer," she explained. "The last thing you want to deal with is your customer coming back, saying that they want to return something that has already been decorated, washed and worn because it's not holding up."
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Michael Cornnell
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