Selling Women's Apparel
What's in, what's out and what you need to know before you start
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… And For Those More Experienced
If you're an old hand at selling women's apparel, there still might be a few things you can do to improve your sales—the foremost of which would be to be careful of getting stuck in a rut. "Be curious! Be brave! It's natural to gravitate back to what worked for you in the past, but taking chances and offering new options keeps you one step ahead of your competition," said Engel. "Be a category expert for your customers. Use the tools and mindshare of your distributor sales and marketing teams," she said. "They'll be happy to help you continue to look fresh and innovative and informed."
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- Companies:
- Tri-Mountain
Michael Cornnell
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