Corporate Apparel Lightens Up
With a new focus on โจthe casual side and wellness โจprograms, corporate apparel โจgets a new attitudeโจ
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Corporate culture is a fascinating thing. It changes from company to company, even department to department. In the wake of the worst employment downturn since the great depression, it has never been more important to build a strong corporate culture, one that unifies and creates team spirit. If there is a channel of the promotional products industry that is super-strong at building camaraderie and team spirit, it is branded corporate apparel. With more companies incorporating fitness into their corporate culture, relaxing dress codes to be more casual and sporty, creating a corporate apparel campaign can be a lot of fun for everyone, from the distributor to the end-user.
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- Companies:
- Charles River Apparel
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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